Thursday 28 March 2013

10 Reasons Why Social Media is Vital for Your Business

19:41
10 Reasons Why Social Media is Vital for Your Business

There are many reasons why social media is crucial to the future of your business - as well as allowing you to access a cost effective way of promoting your business, social media provides an excellent way to engage customers with your brand. At the same time, social media enables you to produce tailored promotions, while also creating detailed demographic records that can be used to enhance customer offers. For these reasons, and many more, social media should be a vital consideration for your business.
1 - It’s Cost Effective

Generally speaking, an entry level social media campaign should be very simple - create a Facebook and a Twitter page, and use these to promote yourself through new content and links; you can also create LinkedIn accounts, and build towards cross promoting different sites. Of course, you can still spend a significant amount of money getting a well designed website, but with the understanding that social media will feed you links.

2 - It Provides Great Brand Engagement

A successful social media profile for a business can allow for daily user interactions, and can produce a very high degree of engagement between users and your brand - effectively, if you can continue to produce great content and remind subscribers of why they should follow you, it can be possible to create strong relationships.

3 - It Allows For Detailed Demographic Analysis

By using tools like Google Analytics to go into depth over how many people are visiting your pages, and whether they’re using links from your social media pages onto your landing website for conversions, you can get a clearer sense of who’s using your online resources - this can be broken down by location, and combined with surveys to gauge average ages and genders.

4 - It Lets You Promote Yourself Locally

One of the major advantages of using social media for your business is that you can tailor your promotions to a local audience; by recognising who’s accessing your sites, you can produce local specific offers, and can encourage new degrees of brand engagement.

5 - It’s Excellent for Networking

As well as marketing services to your followers, you can also use social media sites such as LinkedIn to build positive business connections, and to recruit new employees; Twitter following can work in a similar way by getting your business involved in various discussions.

6 - It Can Make Your Customer Feedback Better

It’s possible for customers to use Twitter and Facebook to provide you with feedback and questions; this is important if you there are any emergencies that need to be addressed, with social media giving you the chance to put a more human face on events.

7 - It’s Essential for Mobile Phones and Tablets

More and more users are accessing the Internet and shopping via their smartphones and tablets. In this context, you need to be able to connect to this audience by using mobile optimised social media sites, as well as apps that can allow customers to make rapid conversions.

8 - It Can Make Your Brand Global

A well placed viral media campaign, while difficult to achieve, can turn a small company into a globally recognised one in the space of a few weeks - again, this is rare, but there are more opportunities than ever before to engage with a truly global audience through social media.

9 - It Can Make Your Brand More Relevant and Personal

Producing blogs and Tweeting can help to make your brand relevant and more personal, rather than being perceived as faceless. Again, putting out content in your name is all about boosting brand engagement on the part of consumers.

10 - It Can Help Your SEO

Search Engine Optimization is becoming increasingly dependent on great content being shared on social media; Google likes high ranking social media sites as link sources, and making a blog post or an offer go viral can substantially increase your brand awareness over time.

Author Bio: Liam writes about technology and he highly suggests you take the next stop online through web development London. In his spare time he enjoys testing and creating apps.
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Thursday 21 March 2013

How to Use Social Media as a Marketing Tool

11:23
It’s important to know how to use social media as a marketing tool for your business. Social media is now such a ubiquitous part of everyday life that it would be a serious mistake not to have a strong presence on networks; you need to be able to use social media as a way of engaging with consumers in ways that can encourage long term brand loyalty. This can be achieved in a number of ways, from coordinating platforms and networks to using analytics and great content to create a more distinctive online presence.
Coordinate Platforms and Networks 

 Make sure that you have an established presence on key networks like Facebook, Twitter, and LinkedIn, but use them in complementary ways. Facebook can be a focus for competitions, photos, and news, while Twitter can be an ideal way of updating followers on new deals and stories. LinkedIn can be set up to help build professional links for small businesses.

Engage Communities

 Try to make the most of social media’s potential to engage with communities of users around the world; make sure that you respond to queries and complaints, even if a large section of it may be negative. Use surveys, word of mouth, and tailored content to ensure that users are receiving engaging content on a regular basis.

Make the Most of YouTube

Putting up high quality videos can be a great way to market new products and services; create product reviews, and ensure that all campaign advertisements have an easy to find link through the site. Similarly, create a community page and try to create links to commercial partners.

Use Analytics

Essential for making the most social media, analytic tools can allow you to break down data on who’s visiting your pages; tools such as Crowdbooster and Google Analytics can provide you with a very detailed impression of how well your social media profiles are doing, and can allow you to make calculated changes to sites.

Use Great Content

Social media is nothing without great content, which should be more than recycled or low quality material; ensure you have a blog that accepts guest posts to keep a site up to date, and put up videos and other content on other sites on a weekly basis.

Take Calculated Risks

If you’re a small business, be prepared to take risks on marketing campaigns to make yourself stand out on social networks; be careful, though, not to cause offense, and avoid pitfalls like hijacking popular Twitter hashtags to try to promote yourself.

Know What to Focus On

Keep a healthy perspective on feedback from social networks, as this can become very negative very quickly. Check to make sure that employees responsible for monitoring and updating social media feeds know what the best approach to take is for a problem.

Make Use of Tools

Use third party tools to make it easier to stay on top of your various social media pages; this might include ReFollow for Twitter, as well as Flickr Uploader, and StumbleUpon.

Take Advantage of New Networks

Check to see what new social networks are being created, and consider creating a small presence to get in on a potentially new trend. Not every network will be suitable for your business, but be aware of what’s out there; some sites to look out for in 2013 include Soci, Microsoft’s network via Bing, a relaunched MySpace, and Branch, an in-depth conversation collaboration between Twitter and Blogger. Sina Weibo, the microblogging network from China, might also expand this year into new markets, so keep an eye on it.

Author Bio: Liam Jones writes about technology, from managed hosting to the latest tech advances. In his spare time he enjoys building apps.
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Monday 18 March 2013

Portable Air Conditioner Review

11:12
During summer months people are doing everything they can to lower the temperature in their apartments. Actually, it is strictly recommended not to go outside when the sun is the strongest because the temperature can be extremely high. To prevent yourself from having a heat stroke, sweating a lot or even passing out, you need to cool yourself. The best way to cool yourself is to be in chiller rooms, where the temperature is cool enough to feel comfortable. You can cool your room with many devices and in many other ways, such as, leave the shutters down during day to prevent the heat from entering or use different products for cooling environment, like air conditioners.
There are four different categories of air conditioners: window air conditioners, through the wall air conditioners, central air conditioners and portable air conditioners. Window air conditioners, like the name says, are installed into windows and they cool only the room where there are installed. Through the wall air conditioners are built in the wall and they are cooling the room by exchanging inside and outside air. Central air conditioners can cool entire house, but they will stay where you put them. And there are portable air conditioners, which are smaller and cheaper than central air conditioner. Their best advantage is that you can move them from one room to another, or one place to another progressively cooling the entire house. At the bottom they usually have wheels which makes them extremely easy to move around the house.

But, it is extremely important to choose the right air conditioner for your home. A portable air conditioners are the best because they can cool small spaces, like rooms, apartments and offices. They are adjustable to any environment and they can fit in every room you put them. Many of those portable air conditioners have other functions, besides cooling, like heating and cleaning the air in the room. They are the prefect products for fighting the summer temperatures.

How portable air conditioners work?
Author Bio: Sebastian is an expert for online marketing, WordPress, SEO and all about technology. He is developing web sites about technology. One of his site is Portable Air Conditioner.
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Wednesday 13 March 2013

4G: Is It All It’s Cracked Up to Be?

17:37 ,
When first announced, 4G offered the future of superfast mobile broadband, and a distinct improvement over 3G. However, and while still the standard on which to base mobile Internet, 4G has experienced some difficulties in expanding within the UK. The LTE technology used for 4G means that networks use more bandwidth, and benefit from faster bandwidth to push download speeds up to between 10 Mbps and 50 Mbps - 8 Mbps to 20 Mbps is about the average.
Everything Everywhere, a partnership between Orange and T Mobile, were the first network to launch at the end of last year, with other networks arriving in 2013 after a government auction for the broadband spectrum was held. While EE has recently added more towns and cities to take its coverage to 37 locations, with an estimated 50 per cent coverage of the country in 2013, the market hasn’t significantly taken off. New 4G enabled networks like Hutchinson 3G, Telefonica UK, Vodafone, and HKT Unit are all going to be offering services soon to UK phone owners.

The auction itself didn’t raise as much as the government were expecting, and fell £1.2 billion short of predicted targets; that doesn’t mean, though, that the bidding for 4G was cheap, with Vodafone alone spending £800 million for their share of the network spectrum. Vodafone and other new networks will hopefully offer more choice for customers, with EE criticised for its limited data plans - £31 a month will only get you 500 MB of data, for example. With 4G being promoted around the ability to steam HD video, data limits appear to be in conflict with high speed downloads.

Initial adopters of 4G are also having to wait for the market to catch up, and for better deals to arrive. While EE do have premium data offers, whether or not customers are currently willing to spend more than £50 a month on a contract is debatable. It’s expected that the diversification of the 4G market by the end of the 2013 will bring more flexible contracts and SIM only deals, although there are no clear indications yet over what pricing plans will involve over the coming months.

Some early 4G users and testers have praised the speed of the network, which is faster than 3G, and much better in terms of transferring data. However, users have flagged up just how quickly 4G can burn through your data allowance, with one tester using 100 MB in four days. The speed boost enabled by 4G consequently has to be weighed, at least at the moment, against whether you really need that huge leap over 3G, or whether you can get by on wireless connections.

For now, 4G promises a lot, but is still too early in its development to really be called a success. Yes, people want faster mobile Internet, and as more businesses and individuals switch to cloud services, and rely less on a fixed land line, 4G connections will likely play a major part in getting more people onto superfast speeds in the next few years. Getting pricing right, and weighing up the investment that 4G and a 4G ready smartphone represents, is more of a challenge for users.

Author Bio: Liam James writes about technology, from structured cabling to the latest technology trends. In his spare time he enjoys reviewing and testing the latest gadgets.
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Friday 8 March 2013

Coolest iOS Accessories at the CES 2013

17:08 ,
Some exciting product unveiling and announcements were done at CES this year. Some new iOS compatible products were also displayed in the event. At the CES some latest mobile phones for 2013 were also unveiled. In this article we will discuss about some iOS accessories that will be hitting the market in 2013.

Celluon

Celluon, the portable projection keyboard designed for the iPhone is absolutely ready for the prime time and extremely accurate. Typing on this keyboard feels exactly like typing on the iPad. The surface of the QWERTY keyboard becomes a trackpad for the devices with trackpad or mice input and it can even be disengaged. Depending upon the model it can last for 3 to 5 hours. There is a battery inside for recharging and it gets connected though Bluetooth.
RAILkase

The top spot in the category of cases for the new iPhone is earned by the RAILkase from Scosche. Currently it is available for the iPhone 4s, but the newer version designed for the iPhone 5 is much more streamlined and trim. It locks the phone into the aluminum bumper using a double hinged system on the top right and bottom of the case. The silicon inside the bumper offers extra support against the bumps and prevents the iPhone from scratching. This superb case for the iPhone is set to come in mid 2013.
Ronin by Element

The highlight of the show was Element’s Ronin, but it is slightly expensive than the RAILkase. This is the most elegant case system that we have even seen, and it cost $200. A fine combination of genuine leather backplates, machine cut wooden side rails, and nickel plated 6061 is wrapped superbly in a leather slip pouch. The model of the iPhone 5 was unveiled during the CES and is now available for buying. You should go for it if you don’t mind spending some money.
CaseMate Vaja

It is another outstanding case for the iPhone that is revealed by the Case Mate. It is a high-end option for the discerning preference. This Crafted collection features tortoiseshell, rosewood, and hand lain mother of pearl. This magnificent case featuring the pearl is available for $150. The Vaja collection is really quality line up featuring natural materials and genuine leather. You can even customize the color and leather type during the process of ordering. From iPad mini portfolios to iPhone clutches, the Vaja line will definitely become a big hit once it is released in the market.
Fisher-Price

The Fisher-Price enters the market of iOS compatible accessories along with a barn yard toy for the tikes. It is especially designed for an iPad, and features an interactive display which matches perfectly with the hardware. Depending upon how the kid interacts with the device or which animal is seen on the screen the barn yard reacts in specific ways. For instance, when the water pump is pressed several times, the playing space is flooded with water. It’s a really exciting device for children and will hit the market in the mid year.
Author Bio: Are you interested in apple products? Well Harold Peterson has been reviewing apple products since 2009. From latest tech reviews to cool iPhone 5 accessories, you can find all in his blog.
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Top Keylogger Softwares in 2013

13:17
There are a wide range of Keylogger applications available on the market in 2013. As with any industry, there are some poor products and some great products. In this post I'm going to go through a few of the top rated keylogger products on the market, and see what makes them stand out of the crowd...
Gecko Monitor

Gecko Monitor is one of the leaders in the industry because of the software's easy to use nature and solid feature set. While this application doesn't have many extra features, it does have the highest known levels of stealth, and an unbeatable reliability when it comes to monitoring.
Spytech Spyagent

Spytech Spyagent has long been one of the market leaders here because of it's popularity and wide ranging feature set. The user interface is easy to use (the graph reports are great) and the settings are massively customizable.
Webwatcher

Webwatcher is in this list because of it's popular remote viewing. Unlike most keyloggers, with webwatcher everything is viewable online, and you can see what's happening on your computer at any given time by simply logging into your account. Webwatcher is available for PC and for mobile
PC Pandora

Another reliable, easy to use program that's full of features. PC Pandora has a free trial, has all the bells and whistles of an advanced computer monitoring application, and the reports are available live anywhere, from a PC to a device like your iPhone. PC Pandora is a great program
Win-Spy

Win-Spy is a lesser known keylogger that from the websites doesn't look like much, but take a deeper look and you'll find a brilliant program with some handy extra features. Webcam monitoring is triggered on motion detect and any attempts to deactivate the program are monitored. Win-Spy is well worth taking a look at if you're looking for some quirky features.
Overall, we'd recommend Gecko Monitor for it's well rounded, robust and simple monitoring that won't let you down. To check out the software, download the free trial by going to the Gecko Monitor Website
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Wednesday 6 March 2013

The Next Generation of Instant Messaging

09:45 ,
Instant Messenger has come a long way in the past 50 years! Instant Messenger had humble beginnings but has now developed into a major communication channel which has been implemented into a number of influential social media sites.

 From the limited system set up in 1960s where you could communicate with your colleagues, to sending free messages to friends and family at home, to using instant messenger on your mobile. Instant messenger has progressed further than we could imagine; and it is still on going.
Social Media Chat Networks

MySpace was the first social media platform to bring in an instant messenger function and now Facebook and Google both have their own versions. Google Talk was released in 2005 and has now been integrated into the Google+ network and Facebook released their own version in 2008.

 Now these versions have their own app so there is no need to log into the whole network, you can just click the relevant app and speak to whoever is online at the time. These apps are allowing social media to become more accessible and more appealing to new users.

 Business Networks

Businesses all around the world are now regularly using instant messenger services to communicate with each other. With the advances to include new features to the instant messenger services like mobile video chatting, group calling, sending files online and screen sharing. All these features make instant messenger service much more cost effective to have meetings rather than travelling to visit clients or colleagues.

 There are even office dedicated services which can be integrated into the office database, meaning you can contact anyone in the office without having to find their number. This is also a great feature for conference calls to clients or even an internal meeting with colleagues in different offices. This allows the business to be more cost effective as there are reduced costs in travelling for meetings.

 Overtaking Text Messages

Because instant messaging is more easily available now and there are apps available and social media owned versions, the trend suggests IM will overtake Text Messages. In December 2012 it was the 20 year anniversary of the SMS but is a clear decline in its’ usage due to the number of instant messenger services available online. There is a growing opinion that instant messenger will overtake text messages with over half of smartphone consumers using IM services.

 Location based IM

Technology is being developed and trialled currently in “location aware IM’ing”. This is where your instant messenger service will pinpoint your location and find who else is in your area. This could be useful as it will show you where people in your buddy list are so you can meet up for an impromptu coffee, or help a friend out if they get lost!

 Instant messenger has played a strong role in our technology lives and the capabilities have increased massively from an office based solution, to a replacement to text messaging. As there is a lack of cost and with the increase in social media based services, instant messenger will only grow further as social networks increase in popularity.

 Author Bio: Liam McClure writes for a digital marketing agency. He writes on a broad range of topics including mobile technology and social media. This article has been commissioned by a client of said agency. This article is not designed to promote, but should be considered professional content.
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Tuesday 5 March 2013

Best Two Thermaltake Gaming Mouse

22:07
Thermaltake is one very famous gaming mice company. They are at the top in gaming world because they make sure that their customers are satisfied with their gaming products, like gaming mice. They are dealing with one of the most important gaming gadgets and that is gaming mouse. There are different demands on the market for gaming mouse and they are thying fulfill every one.Here are gaming mice that they made for their customers:

THERMALTAKE LEVEL 10M
Thermaltake Level 10M is one special mouse because it is made in cooperation with one of the most famous car company – BMW. Everything on this mouse is special, from performance to materials. This mouse has aluminum chassis, which is more common for car industry. On the top of the mouse there is so-called ventilation to prevent hand from sweating when gaming. Besides ordinary buttons this mouse has one tiny Z button, which is actually joystick that can change place of your mouse. You can adjust this mouse horizontally and vertically for better comfort. You can change DPI from 800, through 1600, 3200, 5000 to max 8200.
THERMALTAKE Tt ESPORTS BLACK ELEMENT
Thermaltake Tt eSports Black Element has special design, it is a combination of sharp edges and elegant curvature. It has 9 buttons in total. This mouse is all black with few LED lights on every side and Tt logo at the bottom which glow in 5 different colors. You can save up to 5 different profiles on 128 Kb of onboard memory. It has 6500 DPI with laser sensor. You can change your DPI depending on what you are doing on, such as 3000 DPI or 1500 DPI. With this mouse you'll get five 4,5 grams weights for better balance while playing some game. It is cabled mouse with 1,8 meter cable and gold-plated connector for maximum conductivity.
Author Bio: Dane is an expert for online marketing, WordPress and all about technology and devices. He is developing web sites about technology. One of his site is Best Gaming Mouse
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Saturday 2 March 2013

Official PS3 Mono and Stereo Headset Review

17:24
PlayStation is one of the most famous gaming console on the market. They are at the top in gaming world because they make sure that their customers are satisfied every day. To improve Ps3 performance, they broaden their market on the gaming equipment, not just gaming console. One of the most important gaming gadget is headset. There are different demands on the market for headset, such as: mono and stereo, cable and wireless and they covered each and every one of them. 

Here are official mono and stereo PS3 headset for you to experience:

OFFICIAL PS3 MONO HEADSET

Official mono headset has great design with piano black color and multifunction button in the middle surrounded by LED blue light. This headset goes in your ear and it has an ear hook for safer wearing. PS3 mono headset has dual pairing function. It means you can pair it with your favourite gaming console – PS3 and your mobile phone. This headset also has dual microphone and noise cancelling for better sound quality and gaming experience. This headset has wireless connection and its battery life is 6 hour of talk or play time and range is about 33 feet.
OFFICIAL PS3 STEREO HEADSET

Official stereo headset seems rather big ad rigid at the first sight but it is very comfortable and light. You can wear it for hours on your head without any problem. Buttons on this headset are around every ear cup, placed in specific order. Headset and microphone are adjustable for better comfort. Sound quality is great due to the surround sound system on this headset. You can adjust the volume of the chat and the volume of the game separately. This headset is great even for listening music and watching a movie. It is also wireless and battery lasts for about 5 to 7 hours of gaming.
Author Bio: Frank is an expert for WordPress and technology. He is always willing to help with advice from his field of work. In free time he is developing web sites. You can see his work at PS3 Headset.
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